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AppsFlyer is a data analytics company that provides deep linking and fraud protection technologies to help brands make business decisions.
“What’s truly great is that the platform handles tasks through automation—essential for our one-to-many customer model—while letting us personalize the hub with virtually anything. And it’s remarkably easy to do.”
Operating across multiple global markets, AppsFlyer faced the challenge of providing localized content and real-time updates to a broad, diverse customer base. Large enterprises required immediate clarity on open tickets, new product features, and ongoing tasks—without lengthy email chains or scattered resources. As the company grew, the demand for a robust, one-stop hub became urgent.
Moreover, Senior CSM Çağla Mordeniz struggled to managed the enterprise gaming accounts, each with numerous stakeholders seeking constant updates on industry changes and product innovations. Sending out personalized emails—often to dozens of user acquisition managers—was error-prone and incredibly time-consuming. This highlighted the need for a centralized, self-service workspace where all parties could easily access the latest insights and resources most relevant to them.
Recognizing these escalating complexities, CCO Ziv Peled saw an opportunity to embrace in-product collaboration. “For me to be able to say, ‘I want to show all my customers their open tickets,’ that’s remarkable,” he says—underscoring the importance of providing a unified customer experience that could serve both smaller teams and massive enterprise accounts equally well.
“I don’t have to send dozens of emails anymore. I just update EverAfter, and my clients can see the info right away.”
While Ziv championed EverAfter to streamline operations globally, Senior CSM Çağla Mordeniz discovered how it could address her enterprise gaming clients’ unique needs. She consolidated everything—support tickets, recorded meetings, and curated industry insights—into a centralized “Enterprise Gaming Accounts” interface.
This approach eliminated email clutter and empowered clients to self-serve. “I don’t have to send dozens of emails anymore. I just update EverAfter, and my clients can see the info right away," Çağla explains.
Because EverAfter is so easy to update, Çağla frequently refines her portal based on real-world feedback. She adds technical articles, advanced tips, or region-specific updates as needed, ensuring the portal remains relevant and proactive.
“There’s so much raw content out there, but now I can filter out the noise and serve my customers only the fresh, essential insights.”
As AppsFlyer continues to expand, it plans to deepen EVerAfter usage across additional verticals and specialized sub-segments. “As we grow, we plan to expand far beyond anything we’ve mentioned so far.” Çağla envisions further customization for unique gaming sub-genres, while other teams will explore similar models for different markets or product lines—leading to an even more personalized, globally consistent experience.
“…we can scale it all the way to the most ambitious aspirations every B2B SaaS has for their product.”
"EverAfter is a one stop shop for our partners which provides them with lead pipeline, training, referrals and more"
Lead Partner Training Program Manager
“EverAfter has allowed us to move away from troubleshooting toward deep strategic conversations."
Revenue Operations
"Working with EverAfter has truly transformed our customer journey"
Customer Success & Growth
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