Business as Usual (BAU)

The Business as Usual (BAU) program provides champions with ongoing resources, product updates, and actionable recommendations to ensure they stay informed and continue optimizing the product's value within their organization. This program keeps champions engaged, empowered, and knowledgeable about new features, ensuring the product remains an integral part of the business.

Main Audience

• Champions

Main Company Goal Supported

• Increase Product Stickiness: By consistently delivering relevant updates and resources, the program ensures that champions remain engaged and continue to see the product as vital to their daily operations.
• Upsell & Cross-Sell Revenue: Ongoing communication about product updates or additional features presents opportunities for champions to advocate for expanding the product within their organization.
• Operational Efficiency (for the Customer): By providing champions with the resources and information they need proactively, they can manage the product more effectively, reducing internal friction and maximizing the product’s impact.

Customer Outcome (Objective)

Keep champions informed and engaged by providing ongoing product updates, resources, and recommendations, ensuring they can maximize the value of the product without needing intensive support.

Main Actions for the Audience:

Champions: Use resources and updates to stay informed, manage ongoing action items, and keep their internal teams aligned with the product’s capabilities and benefits.

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Key Actions:

• Product Updates: Deliver regular product updates, including new features and enhancements, to keep champions aware of new capabilities.
• Resource Sharing: Offer tailored resources like tutorials, guides, and best practices to help champions optimize product usage.
• Actionable Recommendations: Provide champions with ongoing recommendations based on their team’s usage patterns, helping them drive continued success with the product.
• Event Invitations: Regularly invite champions to participate in relevant webinars, workshops, or training sessions to keep them engaged with the product’s evolving capabilities.

Measurement of Success (Key Metrics):

• Engagement with product updates and resources
• Attendance at events or webinars
• Increase in feature adoption and product usage following updates

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