Customer Advocacy Program

The Customer Advocacy program is designed to nurture and empower customers who are enthusiastic about the product to become brand advocates. Through this program, loyal customers share their experiences, participate in reference calls, contribute to public testimonials, and promote the product within their networks, enhancing the company’s reputation and credibility.

Main Audience

• Champions

Main Company Goal Supported

• Increase Referrals and Advocacy: Engaging advocates increases the likelihood of referrals and word-of-mouth promotion, which drives new business.
• Enhance Brand Awareness: Advocates amplify the brand’s reach by sharing their positive experiences, contributing to greater market visibility and credibility.
• Improve Net Revenue Retention (NRR): Advocacy fosters deeper loyalty among customers, which can lead to upsell opportunities and long-term retention.

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Customer Outcome (Objective)

Empower satisfied customers to advocate for the product, sharing their success stories publicly or with other potential customers, and promoting the brand within their networks.

Key Actions:

• Advocate Identification: Identify highly engaged and satisfied customers who are willing to act as brand advocates.
• Advocate Enablement: Provide customers with resources to share their success (e.g., talking points, branded content, and social media assets).
• Reference Calls and Testimonials: Engage advocates in reference calls, testimonials, or events where they can share their positive experiences.
• Recognition and Rewards: Offer recognition, rewards, or exclusive opportunities to advocates for participating in the program.

Measurement of Success (Key Metrics):

• Number of active advocates in the program
• Increase in referrals or leads generated from advocacy
• Number of reference calls or testimonials contributed by advocates