Feature Adoption Program

The Feature Adoption Program helps customers discover and effectively use new or underutilized features within the product. By focusing on educating and guiding customers through feature adoption, this program drives deeper engagement and maximizes the value customers derive from the product.

Main Audience

• Champions
• End-Users

Main Company Goal Supported

• Increase Feature Adoption: Ensures customers take full advantage of product features, driving engagement and deeper product utilization.
• Reduce Churn Risk: By helping customers discover valuable features, the program reduces the likelihood that they will leave due to underutilization.
• Enhance Customer Satisfaction: Customers who fully adopt the product’s features are more likely to be satisfied with the value they receive.

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Customer Outcome (Objective)

Guide customers through the discovery and adoption of new or underutilized features, ensuring they maximize the product’s value.

Key Actions:

• Feature Education: Provide resources such as tutorials, webinars, and guides that explain how to use specific features.
• Adoption Tracking: Monitor which features are being used and trigger follow-ups for underutilized ones.
• Incentivize Usage: Offer incentives or gamification elements (e.g., badges, progress tracking) to encourage feature adoption.

Measurement of Success (Key Metrics):

• Increase in feature usage
• Reduction in churn for customers who adopt new features
• Customer satisfaction with newly adopted features