Mutual Action Plan

Mutual Action Plans (MAPs) create a shared roadmap between the vendor and the potential customer, outlining key milestones and responsibilities throughout the sales process. This ensures both parties are aligned on goals, timelines, and next steps, fostering collaboration and increasing the likelihood of a successful deal.

Main Audience

• Champions
• Decision Makers

Main Company Goal Supported

• Increase Win Rate: By aligning both parties on clear action steps and timelines, MAPs help reduce uncertainty and move the deal toward closure.
• Accelerate Sales Cycles: A well-defined mutual plan keeps the deal on track, preventing delays and shortening the overall sales cycle.
• Improve Sales Forecasting: With clear milestones in place, MAPs provide better visibility into deal progress, improving the accuracy of sales forecasting.

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Customer Outcome (Objective)

Ensure alignment between the vendor and the customer on key milestones and responsibilities, making the sales process transparent and collaborative.

Key Actions:

• Define Milestones: Collaboratively set key milestones with clear deadlines and responsibilities for both sides.
• Track Progress: Regularly review the progress of the mutual action plan to ensure all actions are completed on time.
• Adapt and Adjust: Update the MAP as needed to reflect changes in priorities or timelines.

Measurement of Success (Key Metrics):

Percentage of deals closing on or before the projected timeline Customer adherence to the mutual action plan Sales team forecast accuracy based on MAPs