Product Updates Program

The Product Updates program keeps customers informed about new features, enhancements, and improvements to the product. It ensures that champions and decision makers are aware of the latest updates, understand their value, and know how to utilize them to optimize their use of the product.

Main Audience

• Champions
• End-users

Main Company Goal Supported

• Increase Product Stickiness: Regular updates ensure customers remain engaged with the product and encourage continued use by showcasing new features and improvements.
• Drive Feature Adoption: Informing customers about updates drives higher adoption of new features, allowing them to fully leverage the product’s evolving capabilities.
• Enhance Upsell Opportunities: Updates introduce new possibilities for upselling additional features or higher-tier products as customers realize the value of enhancements.

Customer Outcome (Objective)

Keep customers informed about product updates and show them how to leverage new features to optimize their experience and achieve better results.

{{cta-demo2}}

Key Actions:

• Update Notifications: Regularly notify customers about new features or enhancements through emails, in-app messages, or newsletters.
• Value Proposition Explanation: Provide a clear explanation of how each update benefits the customer and improves their workflow.
• Feature Tutorials: Offer quick guides or tutorials on how to use new features effectively.
• Feedback Collection: Gather feedback from customers on the updates to ensure they are adding value and address any potential concerns.

Measurement of Success (Key Metrics):

• Increase in feature adoption following updates
• Customer engagement with update notifications
• Feedback score on product updates